Monthly Archives: March 2016

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.  We created a workflow that initially unsubscribed 250,000 people from our … Continue reading →

Businesses have a wide variety of content marketing tactics at their disposal; but few are quite as powerful and versatile as email newsletters. Email distribution is an essential structure that supports and strengthens every piece of content you create, giving … Continue reading →

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path … Continue reading →

At the end of Karen McGrane’s keynote speech at Intelligent Content Conference 2016, she talked about getting to 95%. Specifically, she discussed how a responsive web design can get you to 95% of your goals … so don’t be in … Continue reading →

I, like most people, have some experience with Microsoft Excel — but not as much as I wish I did. For the most part, I’ve used it to brainstorm ideas, budget vacations, and make simple traffic and leads calculations. But thanks to my limited Excel … Continue reading →

The term “content engagement” gets thrown around a lot. I get that. Why would we be creating content if we didn’t want people to engage with it? But what, in all seriousness, does engagement actually mean? “Clicks,” “social shares,” and … Continue reading →

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. So you landed the interview. Congratulations! You’re one step closer to your dream job. But before you drop the mic, let’s make sure you’re … Continue reading →

I recently had the pleasure of being a guest on Bruce McDuffee’s podcast, Manufacturing Marketing Matters. At the end, he posed this challenge question from a listener: We’ve been listening to your podcast and really appreciate the great information. We … Continue reading →

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung … Continue reading →

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I ponder the Federal Trade Commission’s (FTC) decision to slap Lord & … Continue reading →