Monthly Archives: February 2016

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013 with a 10-week experiment prior to Content Marketing World as a way to connect our speakers with … Continue reading →

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Remember a job you loved? (Hopefully, it’s the one you have now!) Remember a job you hoped to leave? When I reflect back … Continue reading →

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss … Continue reading →

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up … Continue reading →

Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which … Continue reading →

Visitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that in mind, does it make sense to treat visitors on their first interaction the same as those on their … Continue reading →

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you … Continue reading →

B2B firms in the United States alone spent more than $5.2 billion last year on content creation efforts, according to a 2015 survey by Gleanster Research. The same study found that the average mid-to-large B2B firm wastes 25 cents of every … Continue reading →

This month, we covered how APIs harmonize your business. We compared and contrasted two competing approaches to user accounts and customer relationship monetization. We contemplated the trials and tribulations of undertaking a re-platforming project. Finally, our weekly Eye Candy posts explored data … Continue reading →

You know those people who obnoxiously set their alarm clock in five-minute intervals nearly an hour before they actually have to wake up? Well, I’m one of them. And even after mentally preparing myself for an hour, I still shuffle my … Continue reading →