Monthly Archives: February 2016

Host Your Own Twitter Chat: Time-Saving Advice, Tools, and Templates

One of our favorite ways to interact with our community on Twitter is through our weekly #CMWorld Twitter chat. The chat started in 2013 with a 10-week experiment prior to Content Marketing World as a way to connect our speakers with … Continue reading

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The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Remember a job you loved? (Hopefully, it’s the one you have now!) Remember a job you hoped to leave? When I reflect back … Continue reading

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This Week in Content Marketing: How to Pen a ‘Content Marketing Is Dead’ Article

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I explore the wisdom behind Contently’s recent acquisition of Docalytics, and we discuss … Continue reading

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We Documented Our Company’s Mistakes Every Week for a Year. Here’s What We Learned.

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Every Friday, our team comes together for a weekly reflections meeting. It’s our “touchy-feely-kumbaya” moment where everyone has an opportunity to open up … Continue reading

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How to Write Compelling Copy: 7 Tips for Writing Content That Converts

Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which … Continue reading

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How to Increase Conversions at Each Stage of the Customer Journey

Visitors interact with your brand six to eight times on average before they become customers, according to several studies. Keeping that in mind, does it make sense to treat visitors on their first interaction the same as those on their … Continue reading

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The Future of Advertising Is Native Social Commerce

Remember when ecommerce was the go-to tactic for increasing brand awareness, finding new customers, and boosting sales? Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you … Continue reading

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