Monthly Archives: May 2016

Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through … Continue reading

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3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan

Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will publish or share your great content, well, that’s like stepping up to the plate without a … Continue reading

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10 Excellent Examples of Video Marketing on Facebook

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies┬áto project said story in┬ásome really creative and unique … Continue reading

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Documentary Storytelling: 6 Examples From Brands That Nail It

You would be hard pressed to find a marketer in 2016 who doesn’t believe that publishing content is as important or more important than paying for advertising. Yet somewhere in the race to publish more, hit more channels, and optimize … Continue reading

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What Should Your Content Marketing Priorities Be in 2016?

A few months ago, I was cleaning the basement with my kids. The goal was to put the toys away so it could be vacuumed, dusted, etc. I looked over, and my 8-year-old was erasing the whiteboard and chalkboard. When … Continue reading

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This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing, Robert and I applaud Kohl’s for taking a risk and delivering Star Wars toys and … Continue reading

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Excel at SEO With This 15-Point Plan

Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms and ranking factors on a frequent basis, how is a mortal content marketer supposed to keep up? Tracy Gold wrote … Continue reading

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