Monthly Archives: June 2016

Learn From Struggling Brands: Insights From the Marketing Trenches

“I like the energy.” That’s how a friend recently described the e-newsletter written by CMI Chief Strategy Officer Robert Rose. Content Strategy for Marketers started in January 2015. Week after week, Robert gives us peeks into his consultations with clients … Continue reading

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LinkedIn Purchase Will Spark Brands into Buying Media Companies

In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves … Continue reading

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Busted! 23 Marketing Myths Held By (Some) Industries

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound … Continue reading

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Inside the Mind of a Journalist in the Business of Content Marketing

Cameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing manager for Flow, a task-management solution. Cameron believes journalists’ ethos can inspire marketing teams, and he entreats marketers to take … Continue reading

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Top 5 Lead-Generating Ideas for Your Content Marketing

Do you feel lost when you try to think of ways to generate leads for your business? In the wake of Google’s Panda and Penguin updates, which, as you’re aware, dealt a disastrous blow to many websites, the search engine … Continue reading

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7 of the Best Facebook Live Videos We’ve Ever Seen

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works. With these updates in mind, … Continue reading

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7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date. Lucky for us, we have … Continue reading

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