Monthly Archives: January 2016

7 Powerful Ways to Make Your Emails More Persuasive

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities — they all rely on your ability to … Continue reading

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This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the … Continue reading

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Mobile Payments: Awesome or Overhyped?

So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. … Continue reading

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7 Ways to Make Boring Web Content a Lead-Generating Weapon

Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return. Your site’s typically static … Continue reading

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3 Ways to Use Customer Behavior History to Predict the Future

Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of … Continue reading

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Align All Your Messaging With This Simple (& Fun) Tool

What’s your company’s most distinctive trait? What’s the most important thing your company does? What’s the main reason people should do business with your company? Do you know? Does everyone in your company know? Do your organization’s blog posts, podcasts, … Continue reading

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Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help

I think of myself as a visual content junkie. Visual content tools never cease to amaze me, and lately I’ve realized the added benefits of embedding tools – how much more effective they make your visuals. Why would you give … Continue reading

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