Monthly Archives: January 2016

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities — they all rely on your ability to … Continue reading →

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the … Continue reading →

So, we’re firm believers that your buyers should have several different options when it’s time to pay for their purchases. You don’t want to lose a sale just because you only take credit cards and your buyer only uses PayPal. … Continue reading →

Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return. Your site’s typically static … Continue reading →

Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when. Does that mean you have to wait around to see what a customer’s going to do? Of … Continue reading →

What’s your company’s most distinctive trait? What’s the most important thing your company does? What’s the main reason people should do business with your company? Do you know? Does everyone in your company know? Do your organization’s blog posts, podcasts, … Continue reading →

I think of myself as a visual content junkie. Visual content tools never cease to amaze me, and lately I’ve realized the added benefits of embedding tools – how much more effective they make your visuals. Why would you give … Continue reading →

Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill … Continue reading →

How often do you take a step back from your day-to-day job to ask “why?” It’s so easy to get caught up in the busy routine and forget why humans actually do what they do. On the consumer side, you … Continue reading →

Today, the world is more connected than ever before. If you need to quickly reach someone who isn’t nearby, you simply fire off an email, instant message, or social post, and you’ll likely receive a response within minutes. That’s where … Continue reading →