Monthly Archives: March 2014

In 2014 UK Mobile Advertising Going To Overtake Newspaper Ad Revenue

According to a new report from eMarketer, mobile advertising spending in the UK will surge 90 per cent to £2.26bn in 2014. By 2018, eMarketer expects mobile advertising to count for more than one-third of total paid media spending in the UK.

You can go here to learn what “mobile advertising” is.

In 2014 UK Mobile Advertising increases 90%

Here are some of the key points:

• Mobile will account for 15.1% of total media spen Continue reading →