Monthly Archives: October 2015

When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to … Continue reading →

One stat from this year’s B2B content marketing research surprised me: Only 44% of B2B marketers are clear on what content marketing success looks like. To me, this is incredible, especially as it plays into another finding – only 30% … Continue reading →

While I love working as a content strategist, I recognize that many content marketers might not fully appreciate the role that content strategy can play – the power it can have – in your content marketing. After participating in the … Continue reading →

From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is … Continue reading →

Daniel Hagen From Lustre Home & Garden Lustre Home and Garden are a dynamic and customer focused garden and home maintenance company based in Bromley and Orpington, Kent, that offer a range of interior and exterior services to suit most … Continue reading →

It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content. Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that … Continue reading →

The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full … Continue reading →

Thinking of strategies to close out the year strong? The holiday season serves as the perfect time to reach new audiences and showcase your “always-on” marketing strategy. Trouble is, the end of the year tends to be a little hectic, … Continue reading →

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay. Turns out, the live streaming apps have been growing rapidly over … Continue reading →

Content marketing – like any marketing discipline – can fall short of expectations for a number of reasons. For starters, it’s not a fly-by-the-seat-of-your-pants initiative. It takes time, dedication, and a strategic plan to position your business as a helpful … Continue reading →