Monthly Archives: November 2015

The Best Times to Send Business Emails This Holiday Season [New Data]

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized — or so we thought. Until one December morning … Continue reading

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Learn How to Engage Gen C (It’s Not Just Millennials)

You’ve heard of millennials, but have you heard of Gen C? They are on Facebook; they are watching YouTube videos; they are networking with their online communities. Google Think dubs this Gen C, a “powerful new force in consumer culture … Continue reading

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Does Your Lead Nurturing Strategy Stink of Spam? [PODCAST]

Psst! We’re taking a lil’ break for the holiday season but will be back to our regular podcasting schedule on January 6th. We all know what spam looks like when it lands in our inbox, yet we’re quick to approve … Continue reading

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This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing new content marketing launch for Y Combinator called “The … Continue reading

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How to Create a ‘To-Don’t’ List: A Productivity Trick for Focusing On What Really Matters [Infographic]

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every … Continue reading

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Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations

You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing. … Continue reading

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A 4-Step Approach to Create Content That Hits the Mark

At CMI, we’re in the thick of planning, and there is one theme that surfaces repeatedly: We need to double down on what is working well – and stop doing what isn’t. There is no simple way to figure out … Continue reading

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