Monthly Archives: August 2016

What Do Agency Employees Really Want? [Survey]

Employees are the lifeblood of the agency business, and maintaining a productive and engaged workforce is one of the most challenging aspects of running an agency. But it can be hard for owners to understand the attitudes and goals of … Continue reading

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes … Continue reading

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How to Create a Marketing Team That Cares About Revenue

When Toby Lee joined the tax & accounting division of Thomson Reuters in 2012, he was asked to bring excitement to the conservative (and sometimes stale) industry marketplace. His Silicon Valley marketing background was a perfect fit for an organization … Continue reading

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes … Continue reading

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Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why. … Continue reading

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How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy

Does this sound familiar? You have a limited marketing budget, but you need to make meaningful connections with your target audience. Adding to the challenge is that your target audience is not known for its tech savvy. That’s exactly the … Continue reading

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8 Data-Backed Strategies to Increase Your Video’s Play and Conversion Rates

Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy … Continue reading

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