Monthly Archives: September 2015

For those of you who have heard of retargeting and think it’s something you want to try, you’re in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. … Continue reading →

You’ve seen the stats, you’ve heard the success stories – content marketing is an effective way to grow and market your business. In fact, 82% of consumers feel more positive about a company after reading custom content. You want consumers … Continue reading →

If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand? … Continue reading →

40,296. That’s the number of plugins on WordPress. With so many available, it’s tough to figure out the best ones to use — especially when you’re strapped for time. Here’s the good news: We’ve done the work for you. Below … Continue reading →

It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, … Continue reading →

The series approach to blogging, as I described in How to Turn 1 Idea Into 2 Months of Content Marketing (and More), offers an easy approach to help you plan, create, and repurpose blog posts into future content. Among the … Continue reading →

Computer technology moves fast — which is why it’s so hard to believe that a computer program that’s been around for 30 years is still one of the most popular programs in the world. And yet, I’m willing to bet … Continue reading →

Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. It’s great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping … Continue reading →

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in … Continue reading →

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull … Continue reading →