Monthly Archives: July 2016

When Content Backfires: How to Handle Negative Feedback Online

As your followers and traffic grow, so does the potential for ruthless people to emerge. Sometimes they have good reason. Sometimes they’re just trolls who want to squash your content into jelly. No matter how hard you try, it’s impossible … Continue reading

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Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock. Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on … Continue reading

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Correlation, Causation, and Their Impact on AB Testing

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of … Continue reading

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This Week in Content Marketing: How Brands Could Inherit the Web

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode of This Old Marketing, Robert and I discuss two major business acquisitions: Yahoo! by Verizon and Dollar Shave … Continue reading

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The Art of Reinvention: One Couple’s Secret to Keeping Their Seasonal Business Thriving

Nick Worsley stealthily hunts flies, bringing down the swatter in quick, deft strikes, punctuating the conversation I’m having with his wife and business partner, Amanda. We’re sitting behind the counter at The General – the couple’s new store in the bustling … Continue reading

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How to Tell If Your Content Marketing Is Working: Tips From 22 Experts

When asked how do you prove content marketing is working, the responding Content Marketing World presenters almost unanimously agreed that the first step is to detail the “why” behind your program. “Without goals, you will have no way to know … Continue reading

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CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. But many inbound marketers find themselves navigating a new world … Continue reading

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