Author Archives: bluesquareseo

Location-Based Analytics Brought To Google Maps

Urban Engine has been bought by Google. What is Urban Engine? Urban Engine is a provider of location-based analytics for urban planning and will help Google Maps better understand how the world moves. How Can Google Maps Help Your Business? … Continue reading

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3 Tips to More Accurately Measure Your Content Effort

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing. But while content marketing seems straightforward, actually measuring … Continue reading

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How to Get People to Actually Listen to You

By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can’t get enough of it. They’re paying upwards of $500 for crappy seats, and close … Continue reading

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Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid

As This Old Marketing approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. A handful of marketing contrarians have been predicting a spike for podcasting … Continue reading

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Fitt’s Law Says Button Design is Like Shooting Pool

According to Fitt’s Law, clicking a button on your site can be modeled like a pool shot. It’s a fun way of saying that you should make buttons big and put them where the visitor expects them to be. If … Continue reading

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This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Adblock Plus starts its own ad network (or does it?). Robert and I also discuss the future of advertising, … Continue reading

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Say Cheese for These 7 Free Stock-Photo Sites

Whether you promote content that is fresh or seasonal, evergreenĀ or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from … Continue reading

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