Tag Archives: Online Video Advertising

Online Video Advertising Increased by 59% in the First Half of 2014

Mobile Video The Fastest Growing Digital Format

According to the latest study from the Internet Advertising Bureau UK (IAB), in the first half of 2014, video advertising online and mobile phones grew by a staggering 59% year-on-year to £202 million Mobile video advertising is now the fastest growing digital format, by growing 196% to £63.9 million. This growth is put down to the UK’s population every growing appetite for watching video content on computers, tablets and mobile phones.

In summary, the following has been extracted from IAB and PricewaterhouseCoopers (PwC) survery:

  • Native/content advertising hits £216m – accounts for over 20% of digital display ads
  • Mobile accounts for 20% of digital ad spend and 53% of social media spend
  • Digital advertising spend up 16.6% to a record £3.5 billion in the first half of 2014
  • Video advertising on the internet and mobile phones grew by 59% year-on-year to £202 million</l Continue reading
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