According to Baynard Institute, over 68% of online shopping carts are abandoned. As a marketer, this number should make you cringe. This essentially means that you need 312 visitors to start the checkout process in order to have just 100 of them complete it.
What if your business was able to convert a portion of these abandoned carts into actual customers? Wouldn’t that be great? Well, this is where cart abandonment emails come into play. By sending out one or more emails, companies can typically recover between 5% and 11% of otherwise lost sales.
In this blog post, we’ll develop a cart abandonment email plan by analyzing what other companies are doing.