Correlation, Causation, and Their Impact on AB Testing

Don't let correlations steamroll causation.

Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana. This powerful Category 3 hurricane took 112 lives,…

The post Correlation, Causation, and Their Impact on AB Testing appeared first on Conversion Sciences.

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