The Science of Persuasion: 6 Principles That Guide Our Decision-Making

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This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

Think the decisions you make every single day are guided by taking all the information that’s available to you into consideration?

Turns out that’s not always true. Thanks to the information overload we’ve all grown accustomed to, we’ve developed a need for shortcuts, or rules of thumb, to guide our decision-making. 

Check out the video below from influenceatwork to learn the six principles of persuasion, as identified by Dr. Robert Cialdini. (And read this blog post to learn about principles like these in more detail.) 

 

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