For email marketers, the inbox is a battlefield.
Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.
But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great marketing emails that warrant your recipients’ time and attention.
So, what does a great marketing email include? Check out the infographic below from QuickSprout to learn the anatomy of an optimal marketing email, including how to optimize your subject lines, body content, and calls-to-action.