How Brands Are Spending Their Content Budgets [Infographic]

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There’s a saying from author Mitch Albom that insists, “Nothing haunts us like the things we don’t say.”

But what about the things we don’t invest in? I’d argue that our decision (or indecision) to allocate budget for certain products or services can leave us feeling equally as afflicted — especially when it pertains to the success of our business.

Unfortunately, determining how and where to spend your budget can be tricky. Over-invest in one area and the others might suffer. Under-invest in another area and you could derail your existing efforts.

To help you get a handle on the options, check out the following infographic from Express Writers. With tips from the content experts at Red Bull to red flags that signal you might not be spending enough, this infographic is designed to get you up to speed and feeling good about where you’re putting your money.

brand-content-budget-infographic

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