A secret way to improve your local business competitive advantage on the web is to spy on your competition and then simply outdo them. In this article we will look at how to do that using Google Trends. You can even use Google Trends for SEO.
Google Trends is often used to get trend information on hot topics and searches, but you can also use it to investigate the performance of your competitor’s website over a period of time.
You can find out more about Google Trends here.
Follow these three steps to get data on your competition:
- Go to Google.com/ trends or follow this link.
- In the search term box, type in the website address of your competition. You can compare two or more competitors by adding their website addresses.
- In the new window that appears, click on the Websites link
Google Trends shows you the following data:
- Daily Unique Visitors
The daily number of unique visitors that visits the site over a period of time is shown using a graph. You can change the time frame using the pull down menu titled “all years”.
By analyzing this data, you will be able to tell what years, months and days attract the most or least number of visitors and also if the traffic to the site is increasing or declining.
A list of countries where the site is most visited will also give you pointers on your competitor’s popular markets and you can even know which regions in a country attract the most traffic by simply clicking on the country link.
- Also visited
This list shows other websites visited by the same people who visit your competition. This gives you insight into other sites your local business is competing with. You can use the same process to investigate them too.
- Also searched for
This list gives you search terms that are used most by those visitors. You can use this list to add new keywords to your content to draw in more visitors to your website.
Paul Birkett, SEO for Small Business, helping your business increase leads, sales and grow your business.