Email Marketing Tips : Super Squeeze Pages
Email marketing is a very cheap way to generate sales for your local business as you can use your email list for successive marketing campaigns without going back to the drawing board to get new prospects. In our previous article, we tackled how to drive traffic to your squeeze page and in this article we will look at how to create a compelling squeeze page that gets people to sign up to your list.
Click here to learn what a “squeeze page” is.
As you know, a squeeze page is designed specifically to get people to opt-in or sign up and there are some simple ways to increase your conversion rates.
- No distractions – a common mistake is to try and put too much information on your squeeze page but this only distracts your prospects and lowers opt-in rates. The only information that should be there is a clear message for just the name and email address of the prospect in exchange for the free product/service you are offering. This is not the place to start putting ads or links.
- Create a Free Product or Service – Create a valuable product/service to give away for free to make people feel they are getting a good deal when they sign up. That free offer should offer amazing value in the eyes of the prospect. You can create a report, a video, a coupon or whatever suits your kind of business and budget.
- Reverse squeeze page – you can use this technique that uses reverse psychology to get sign ups. Basically you offer the first part of your free offer directly to your prospect and then offer the second part if they sign up. This actually helps you filter your traffic to create a more targeted email list of potential buyers rather than mere window shoppers
- Create a professional looking squeeze page. Choose clean and modern designs that don’t look hyped up or phony as prospects will be suspicious about the credibility of your business.
Blue Square Management
119 Beaumont Road
Tel: 01689 602 248
Paul Birkett, SEO for Small Business, helping your business increase leads, sales and grow your business.